Why won’t AI take my job? Simple
AI has potential to be useful with branding. It may also help with art direction and inspire new campaigns.
What it can’t do is sit on the tube. It lacks sensation that day-to-day travellers experience.
These posters resonate on a human level - irritation, frustration, and physical senses. Things AI can ackowledge, but not appreciate.
I’ve used my brains as a living person to create impactful posters to connect with commuters.
Here are some real examples by TFL. Dynamic designs but, in my opinion, somewhat fail to capture the reality of commuting to some extent.