some really cool stuff
These campaigns are great. Some are golden oldies, and some are more recent full funnel integrated media campaigns - all of them are fabulous, and ooze purpose.
Bodyform X AMV BBDO, ‘Periodsomnia’
Striking purpose
I recently attended a D&AD event that saluted one of their newest award categories: Health and Wellbeing. Celebrating the limitless facets of the Ad industry opened my eyes to the possibilities of clever creativity, super cool campaigns with purpose.
This campaign uses dark humour to catch Tv viewers off guard post-entertainment. In each episode of New Zealand’s most popular murder mystery TV show (The Brokenwood Mysteries), a character dies; this campaign then showcases the dead before each run of the credits, as a reminder to get life insurance. It’s relevant, thoughtful, and innovative.
Partners Life - The Last Performance (Shortlist / Direct / Health & Wellbeing / 2023)
Amplify existing stories
The product gives permission to the purpose. By Havas London, this campaign marries the reality of people living with Autism, with the everyday necessity of the menial ‘Vanish’ for clothes - what I love particularly about this campaign is that it’s rich and authentic, filmed over a long time period really giving body to the client’s purpose. Also, that it’s an at first glance an intriguing and unostentatious pairing.
As Elliot Harris (Havas) put it, '“fall in love with the clients problem, not your solution.”
Havas London X Vanish - ‘Me, my autism, & I’
